The International Ayr Show is claimed to bring almost £8 million into the local economy, with South Ayrshire Council depute leader Councillor Alec Clark describing the two-day Festival of Flight as a benefit for the whole region.
The event takes place at Ayr’s Low Green and attracts thousands of people over two days, according to the article. Cllr Clark said its economic impact stretches along the coast, rather than being limited to the town itself.
“It's not just good for Ayr but for the whole of South Ayrshire in general.”
He said an independent company commissioned by South Ayrshire Council had surveyed the event and estimated that it delivers £7.9 million to the local economy.
Economic impact beyond Ayr
Cllr Clark said the benefits were spread “up and down the coast from Ballantrae to Troon”. He linked the show’s wider impact to Ayr’s growing profile as an event destination, as well as to activity connected with the Prestwick apron and the expansion of the aeronautical industry.
He said the event could help create jobs in Ayr and further afield, while also raising awareness of what is happening in the local aviation sector.
“Apart from all this, Ayr is building up a profile and it is becoming an event town.”
The show’s regular attractions include the Typhoon, the Red Arrows and the Wingwalkers. Cllr Clark said the event team continues to look for new additions while retaining those popular features.
Plans to build on the festival
The council depute leader said the event had developed considerably since it began four years ago. He acknowledged that there had been mistakes in the early stages, but said organisers had learned from them and improved the operation.
He described the event as now running “almost like clockwork”, with large crowds attending and enjoying the programme. He credited the flight director and the wider team with helping to take the show forward.
South Ayrshire Council’s stated aim is to continue building the festival and the economic benefits associated with it. The article presents the show as both a major leisure event for visitors and a way of promoting Ayr, South Ayrshire and the region’s aeronautical opportunities.
